To attract current iPod users Microsoft is going to let you download for free any songs you've already bought from the iTunes Music Store. They'll scan iTunes for purchased tracks and then automatically add those to your account. Microsoft will still have to pay the rights-holders for the songs, but they believe it'll be worth it to converts.
Microsoft is kinda using some shady techniques to grab market share from Apple. They can't compete fairly, so they are going to try and rip the market from Apple.
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