Wednesday, July 10

Apple's AI Challenges in the EU: A Casual Take

So, Apple has stated that it is uncertain if it is bringing some of its AI features to the EU -- there’s a lot to unpack here. They say they're unsure if their AI can meet the EU's strict regulations. Considering how tightly Apple's ecosystem is knit together, it's a valid concern.

Apple has had to make some significant changes to comply with EU rules—allowing other browsers, mail clients, and even alternative app stores on their devices. But it's interesting that the EU hasn't touched Apple's Weather app or other basic utilities. This shows the focus is more on certain competition and user choice where other companies have complained (Spotify, Epic Games)​. (Engadget)​​ (MacRumors)​.

During WWDC, Apple said they want to let other AI and machine learning models onto their devices. There are several presentations about this subject that happened during WWDC, and you can watch the videos on line.  They even rolled out a dev kit for it. This means not just Apple's AI but also others can run on iPhones and iPads. Still, whether this will satisfy EU regulations is a big question mark. The EU's rules are pretty strict, especially regarding privacy and security, and Apple's AI is deeply woven into their hardware and cloud services​ (Engadget)​.

Some EU regulators have accused Apple of "malicious compliance," suggesting they're not allowing AI in the EU to dodge competition rules. I think the real issue is that Apple’s AI is so intertwined with their hardware that meeting the EU's requirements is a tough nut to crack​ (MacRumors)​.

Apple's ongoing struggle with EU regulations highlights the tension between their integrated tech approach and the need for more openness and competition in the market. The future of AI on Apple devices in the EU is still up in the air​ (Gadgets 360)​.

Bottom line -- I don't think Apple is saying "we may not roll out AI in the EU" to be mean, I think they are saying it from a legitimate point of view.  Apple doesn't know if they are going to be allowed to.

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