Can't say I'm surprised at this one. Any guy that trapes around putting his name and SSN on the side of a billboard is waiting to be had. I remember remarking to my wife the first time I saw a LifeLock commercial "I call BS."
Of course, now, LifeLock has been fined 12 Million dollars and called liars.
LifeLock CEOs Identity Has Been Stolen 13 Times - IdentityTheft - Gizmodo.